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However, this also results in the companies paving the way of the Disruptive Innovations at the bottom levels of the market. The companies offer such sustaining and sophisticated innovations at the higher tiers of the markets as this strategy help them to succeed by charging high prices to their customers who are always in the demand of such products and result in the high revenue generations and profits. Anatomy of Disruptive Innovation :Īs companies make moves to come up with the innovative products at the much faster pace than the evolving needs of the customers, most of the companies end up offering the products or services that are too expensive, sophisticated, and complicated in nature for many customers to understand and except in the market. The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and form in simple applications in the market and then eventually elevates up in the market and displaces the established competitors in the market carving a niche for itself gaining a competitive advantage. Limitations of the Disruptive Innovation :.The implication of the Disruptive Innovation in the market for the investors :.The factors that constitute Disruptive Innovation :.